30,000 Mile Maintenance Questions

I apologize in advance as so many have probably asked the same questions I have.  If that is the case, please just refer me to those previous threads.
 
My questions regarding the 30,000 mile maintenance are:  1.  I should absolutely do it, correct?  2.  If so, should I have it done at a Saab dealership or consider an independent shop?  3.  What price should I expect to pay?  If I''m not mistaken, I think I saw a Saab dealer here in Kansas City (George''s Imports) charging $750 for the 30K service.   Is that reasonable or outrageous?
 
Thank you in advance.

I would not go to a dealer.  $750 sounds outrageous.

i payed 240 here in New Jersey for the 30k